
Yelp’s system also looks for solicited reviews because they’re also considered to be a violation of Yelp’s guidelines. The company isn’t entirely clear on how the review system works, but it did say that the system “finds” fake reviews using multiple factors such as looking at multiple reviews that come from the same computer or if the review shows apparent bias in the text. Yelp’s strongest defense against fake reviews is its internal review system, which scours every review in order to separate legitimate forms of feedback from false reviews.
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